New PR Toolkit, The: Strategies for Successful Media Relations
By
Breakenridge, Deirdre,
DeLoughry, Thomas J.
- Download the Free Excerpt » (Requires MobiPocket Reader)
| Price: | $27.96 |
| Rating: |
|
| Categories: | Business, Finance, Computing, Internet |
| ISBN: | 0768669502, 9780768671896 |
| Publisher: | Pearson Education (US), Financial Times Prentice Hall |
| Language: | English |
Summary
The New PR Toolkit delivers proven strategies and tactics for using today’s most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. Contains a complete blueprint for maximizing the strategic value of communications in your organization.
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Helpful Customer Reviews
New PR Toolkit, The: Strategies for Successful Media Relations
Ted (The United States)
Mon Dec 17 2007 17:25
Justin (Durban, 02, South Africa)
Tue Jan 19 2010 23:34
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