There are many entities that offer cheap SEO. What people don’t realize is that there is no cheap way to properly optimize websites. Cheap search engine optimization will only lead to website related problems that may be detrimental to businesses.
Unprofessional and Non-Functional Websites
A website carries a business’s reputation. For online businesses, it is the first and possibly the only connection that customers will have to the business. For offline businesses, websites are extensions of their physical stores. Business websites should not only embody the businesses they represent but they should also be able to showcase products and services, answer queries and accept payments.
Beware of amateurs who tell you that they can develop a website for you at a very low price. Nowadays, anybody can make a website. There are tons of tutorials online and many template sites. Gone are the days when only hard coders can create websites. It is totally possible for an amateur to create a good looking website but the question is, can he make it function well? Avoid getting errors, security problems and crashes by getting a legitimate website designer and developer.
Poorly Written Content
Content is what is used to grab people’s attention. It is what is used to communicate with them and move them. Great content drives people to share, comment and even buy. Nothing good will come from putting shabbily written content in your website.
Google Panda is an algorithm update that uses artificial intelligence to find similarities between websites that human testers considered as high quality and low quality. Google Panda blocks low quality sites from being indexed by Google. It recommends that poor quality and duplicate content be re-written because they are not offering anything new to the public. Aside from this, they also cause traffic to an otherwise good site. Cheap search engine optimization done through using poor content will never rank well in searches.
Buying Links and Link Spam
Linkbuilding is important in search engine optimization. A legitimate person who does SEO for a living would most probably have existing networks with which to build connections for a real linkbuilding campaign. This process takes time and it will have to be paid for at an hourly rate. Beware of anybody who offers major results overnight at a very low price because he might just be buying links that create link spam in order to cheat search engines.
Google Penguin is an algorithm update that detects spam. It actively goes after sites with link spam and shuts down the link networks. Do linkbuilding the right way and don’t risk your site getting banned. Cheap search engine optimization done through buying links will just be a waste of money.
Professional search engine optimization is expensive because it is not something that can be done overnight. It takes time to develop good websites making sure that they function well, are secure and are free of errors. Quality content takes time to write. Connections for link building take time to forge. Do not make the mistake of hiring people who offer cheap search engine optimization.