There are various reasons why one should consider looking for a local company when considering a web design company. Apart from the importance of making sure they are well versed in the technical side of things, choosing a local website design company allows you to ensure that when you are appealing to potential customers within your own geographical area, they are aware of how the local economy typically works, and centres in which opportunities exist. This is also, if not more so true when considering taking on a search engine optimisation company, or if your target audience is aimed to a particular domain, such as for example an eBay listing service, then making sure that the company you choose has the right skills, has a good portfolio, and is familiar with local and national laws and requirements of which you must comply. Cultural differences can also be a factor, and by enlisting the help of a local firm, you can make the process of quality assurance much more simple and will therefore require less QA and testing on both technical and legal aspects.
Let’s take an example:
We are located in Nottingham and have a bricks and mortar shop for which we would like an accompanying eCommerce website. The shop sells UPVC windows and doors. Now, whilst an eCommerce store is typically the same throughout most countries, the United Kingdom has country specific laws in relation to how the windows are manufactured, and the tests they must pass to be legally fitted into a persons home.
We want to show that, as a firm, we are aware of these issues, as most potential customers would be as most typically seek multiple quotations for the work from a series of firms. By choosing a Nottingham web design company, we can make sure that the company chosen has relevant information which will be important to any potential clients, as to, will the firm we able to choose images and texts for the site which appeal to the local, target audience, such as styles and designs.