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6 Steps to Great Marketing!


  
Price: $14.95
Author: John Catalano
Publisher: QuickRead Press (All Products by QuickRead Press)
Publish Date: Jun 26, 2006
ISBN: 978-0-9787546-0-0
Category: Management
Language: English
Type: Downloadable
Minimum Requirements: Adobe Acrobat Reader, Microsoft Reader
Formats:
 Microsoft Reader 

Summary:

 "Customer-driven" companies not only serve their customers, they go after them! How? With great marketing plans.

This action-packed ebook walks you through the author's six steps:

  1. Get into a planning mindset
  2. Properly define your business
  3. Understand the marketing functions
  4. Conduct a situational analysis
  5. Set goals, objectives, strategies and tactics
  6. Apply the five functions of marketing

6 Steps to Great Marketing! is jammed with:

  • Charts
  • Lists
  • Exercises
  • Sample summary plan
  • Special "Getting Started" section

Just add some elbow grease to put you on the track towards great sales. You will have work to do!

Draw on over 30 years of management experience for a song!


Author biography:

 John Catalano is third-generation entrepreneur, an author and a management consultant experienced in business planning, marketing, trend analysis and organizational development. He has pioneered the new field of strengths management called “Freedom Management.”

John has over 34 years of hands-on and consulting management and marketing experience, including 16 years Japan, China, and Singapore sales, marketing and sourcing.

You can contact John at http://panpacific.us


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