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101 Questions You Need to Answer to Write Your Marketing Plan


  
Price: $5.95
Author: John G. Catalano
Publisher: QuickRead Press (All Products by QuickRead Press)
Publish Date: Jun 26, 2006
ISBN: 978-0-9787546-1-7
Category: Book of Lists
Language: English
Type: Downloadable
Minimum Requirements: Adobe Acrobat Reader, Microsoft Reader
Formats:
 Microsoft Reader 

Summary:

 So you a writing a marketing plan and don’t know where to start? This is the place.

The 101 questions are invaluable aids for service, government and manufacturing organizations. They are intended to kick-start your thinking and to supplement to your planning process. This is not How to Write a Marketing Plan, but more like How to Think Through a Marketing Plan.

It starts you down the planning road by asking questions about your organization’s:

  • Mission
  • Setting Goals
  • Your Situational Analysis, and then
  • Applying all that to the five “P’s” of marketing.

These “quick and dirty” Market Planning 101 questions are distilled from the authors’ education and 34 years experience in marketing and management.


Author biography:

 John Catalano is third-generation entrepreneur, an author and a management consultant experienced in business planning, marketing, trend analysis and organizational development. He has pioneered the new field of strengths management called “Freedom Management.”

John has over 34 years of hands-on and consulting management and marketing experience, including 16 years Japan, China, and Singapore sales, marketing and sourcing.

You can contact John at http://panpacific.us


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