Many leads can be generated through traditional trade shows. The problem is that more than 81% of those leads cannot be followed up in most cases, and this usually discourages many marketing professionals. Many factors are responsible for this problem, some of which are inability of prospective customers to read hand-scribbled names and addresses, disconnects between sales and marketing departments, the tedious task of manually entering contact details into databases.
Virtual Trade Shows Provide the Solution
Virtual trade shows offer global or national reach, and this is why exhibitors now encourage their use. Within a short time, businesses can have their products and services before millions of people from other countries and cultures – which is impossible, difficult or very expensive through traditional trade shows and other means of business promotion. The virtual shows give organizers the opportunity of meeting with new exhibitors who do not have access to enough funds or do not have the time to launch a traditional trade show.
A virtual trade show from a company like INXPO provides the solution if you are looking for how to generate leads which can be easily followed up, and through which you can continue to make sales. It is easy to organize and manage the show online. You only need to update the page of your site with introduction, new links, new advertising, and enhance your marketing efforts through marketing and sales ad promotion.
In the virtual booths, vital links and information will be displayed, some of which are Company logo, vendor website (or INXPO.com), booth introduction, phone number, live chat, video, E-Mail, presentations, Twitter, LinkedIn, Blogs, FaceBook, business networks and other links for business promotion.
INXPO Offers More
More benefits are enjoyed through INXPO. In the traditional shows, the moderators and the speakers usually need to move round the venues throughout the day to ensure that everything is in order. INXPO removes such limitations, and you can hold multiple sessions of speeches at the same time, while the speaker can go ahead with his daily routines because there are no events or activities to monitor.
Follow Up After Virtual Trade Shows
After a virtual show, it is necessary for the companies to follow up their attendees. The reason is that the human factor is still important as the driving the force behind the success of a company. No matter the advanced technology used, people are still social beings, and would respond to the vendor who meets them in person to discuss how their problems could be solved.
A good way of sealing deals is to meet the prospective customers face to face instead of just relying on a phone or e-mail. A person who is able to put his hands on a product is likely to make purchases, as he might have had the opportunity of asking the vendor some questions. Relationships can also be built through the social connectivity brought about by a face-to-face contact, leading to more sales.